Few indicators of your personal style are as immediate and potent as a signature scent. Who better than the storied house of Creed—the luxury fragrance dynasty that's been commissioned for colognes by the likes of King George III to Cary Grant—to illustrate the point? Seven generations of Creed men have studied under their father's tutelage to become the company's next master perfumer. Currently, Olivier Creed is teaching the family business to his 28-year-old son Erwin, which means traveling the world over to find inspiration and ingredients. The men insist on all natural essences and labor-intensive production methods as opposed to the industry standard of synthetic aromas. The difference, for the uninitiated, is that the quality stuff produces a truer scent and lasts longer than the noxious swill you spritzed in high school. All the legwork seems to be paying off. Creed's bottles of handcrafted colognes are moving faster then ever before. Below, three to check out.
Originally created for Cary Grant in 1985, it's undoubtedly the brand's most recognized product.
An avid outdoorsman, Olivier Creed was inspired by his adventures climbing the mountain range.
The former King of Saudi Arabia actually gave Creed a bar of gold to serve as a design influence.
Though comparisons can be made to Cool Water, this has a more subtle character and is certainly much more gentlemanly. A bit mossy and woodsy, but also sporty.
Confident, yet not domineering. Perfect for the cool spring months, this clean, slightly soapy scent reminiscent of the morning after the rain.
Predominantly citrusy and sweet, but also warm and a bit floral. This is a strong scent—best suited for an evening out.
John F. Kennedy
Prince Charles, Clint Eastwood
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