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Four Forgotten Fragrances

There's no denying how impactful scent is on your memory. In fact, Duke University researchers found that the part of the brain that processes scents is indeed a key part of forming long-term memories. Perhaps that's why old school cologne is so appealing—it's nostalgia in a bottle. And the bonus is that most are classic scents that work on a range of guys (and cost a lot less than the new releases). Herewith, four fragrances that might've been off your radar, but are definitely worth a look.

Pinaud Clubman

A true barbershop smell (because this is actual stuff old school chop shops use), it's a potent mix of citrus and florals grounded with a hearty and woodsy musk. But beware: This is an old school aftershave, which means it's heavy on the alcohol.

$7, at Amazon

Old Spice

Before the viral videos, this buoy-shaped bottle was known as the quintessential American cologne. While the initial burst is a shock of cinnamon, sage and orange peel, it fades to a subtle musk with hints of cedar and vanilla.

$8, at Target

Eau Sauvage

This lightweight fragrance by Christian Dior has a refined, grassy scent (thanks to the vetiver) mixed with earthy herbs like rosemary and basil. Grown up, though not stuffy, it's definitely a rich scent, but it's not overpowering. And even after five decades, it's still the number three selling cologne in France.

$42, at Amazon

Acqua di Gio

Inspired by the Mediterranean islands, this fresh, sporty scent might've been played-out for some in their youth. But the clean, bergamot and jasmine-tinged cologne is a crowd pleaser.

$60, at Nordstrom

    Keep it Subtle: Just a reminder that some of these old school scents are more, shall we say, aggressive than most of the colognes released these days. Remember, it's a personal fragrance, not an air freshener for the whole room.








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