The Staff
of Valet.

The Italian Job

Proraso, $11

  • When C.O. Bigelow's Ian Ginsberg was researching shaving creams, he loved Proraso so much, he simply outsourced their house label cream ($10) to Proraso's Italian factory.

Despite all the advances in blade technology (the multiple blades, vibration and aerodynamic handles), if you don't have a good shaving cream, you're not going to have a good shave. And Proraso shaving cream doesn't need any improvements. It's as good as it was when introduced by the Italian barbers of Florence in the 1930s. We'll admit, we were first drawn to the retro metal tube, but it was what's inside—a lush cream of eucalyptus, coconut oil and glycerine—that got us hooked. It smooths on like lotion with a subtle scent akin to Ivory soap and as you easily swipe the razor across your face, you feel a slight tingle. When you rinse with cool water, you get a chilling burst of morning relief. Which makes for an efficient and refreshing way to shave in the summer.


From the Web


Grooming Browser


Ask Valet.

The Expertly Packed Carry-On


What should I pack for my first business trip?

- Matt, OH


With nearly every airline imposing a baggage fee nowadays, if you can get away with flying with just a carry-on, do it.

» The solution


Advertise on Valet

Most Popular On Valet


Was this a good piece?



Advertise on Valet


Get Valet Delivered


When a piece goes live on Valet, RSS delivers it to you.



We know you're busy. Subscribe to a weekly rundown of the best from Valet.



Want to know what we're up to or when a new piece is posted?



Add a drop of our style to your page.