Palmer West and Jonah Smith, the two outdoor-loving founders of stylish and sturdy performance label Aether, are dreaming of a high altitude holiday season with rugged toys built to last.
Let's see if this whole cleat thing catches on.
It's time to do some field testing
in some of the best conditions
in the world.
The only car to buy in white.
A perfect father-son garage project.
Why over complicate things? Natural acoustics are the way to go.
Until we figure out how to strap ski pontoons to our motorcycles, we'll need some way of getting around the backcountry this winter.