Priding themselves on finding emerging designers, at Montreal's Rooney you'll find brands like Makr, Creep by Hiroshi Awai and Paul Rose next to more recognizable names like Gant Rugger and Levi's Vintage Clothing. Whether you're looking for something new and exciting or tried-and-true, their selection is sure to satisfy any guy's wish list this holiday season.
Alex Danino started the shop in 2006 primarily as a streetwear boutique. As the years went on, his tastes changed as well as the market, and he now carries a more thoughtful collection of earnest goods. Always on the lookout for the next big thing, he makes sure to stock some brands that are on the precipice of breaking through.