Baron Wells launched onto the scene just over two years ago with their signature slim-fitting button down shirt featuring a chest pocket made especially for the iPhone. With an emphasis on clean design and American manufacturing, the brand's new Reference Collection introduces a range of shirts and chinos priced at $88—and still made in the USA. We caught up with co-founder Dominick Volini about making American-made goods ... and making them affordable.
I think we've silently come onto the scene. We've been a bit under-the-radar and have grown organically. That was our mission and I think our audience appreciates that. From our launch, we have focused on clean designs and distinct details. We've learned that this works—our customers send us emails all the time.
It was our answer to opening our designs to an audience we weren't able to reach with $150+ shirts and pants. Our friends—mostly artists and creatives—asked for something attainable but still special and true to the core aesthetic of the designs. By not using mother of pearl buttons or including every detail from our seasonal collection, it allows us to offer a competitively-priced, yet beautifully-crafted garment.
It's notable. To my knowledge, I don't know of anyone producing the same caliber of goods at this price in New York. Manufacturing in America is important, but we don't limit ourselves to an "All American" agenda. There are so many countries I would love to produce in—closer to the source of certain textiles, for example, or those that specialize in manufacturing certain pieces. That said, we will likely keep most of our collections produced here. There's great satisfaction in working with our people in the Garment District, surrounded by such rich history.