Checking In

Wolverine's
New Pop-Up Shop

Jahn Hall and Kurt Uhlendorf of the popular vintage shop BKLYN Dry Goods are known for their impressive pop-up shops. The two regularly have mind-blowing installations at industry trade shows and menswear shops where they sell a well-edited collection of vintage gear combined with complementary brands and accessories like D.S. & Durga fragrances and Apotheke candles. Recently, they came together with Wolverine boots for a pop-up that just opened in Manhattan. We caught up with Hall to see how everything came together.

Wolverine Pop-Up
242 Elizabeth Street,
New York, NY 10012
Open now through February
How'd this partnership first come about?

We met the folks from Wolverine at Capsule and the team seemed super cool and we were already fans of their 1000 Mile collection, so it just made for a perfect fit.

 
What inspired the look of the shop?

With our own pop-ups, we want people to leave thinking they'd just visited a space that'd been there for years—and could stick around for years. Wolverine is a brand that actually has been around for years and will be around for years to come. We liked that parallel. As is, we were honored that a 100+ year old American brand put their trust in us to design and build their first retail space in New York City.

 
You can tell that every detail was really considered.

We tend to nerd out on the details. We were lucky enough to visit Wolverine HQ in Rockford, Michigan and were given the opportunity to pull from a pretty hefty selection of archival materials. Most of the wood came from their original tannery's floors. We also grabbed over 400 wooden lasts (to cover a 21-foot span of wall) as well as tons of old gears and tools. Even a 1000 lb. concrete sign from 1925. As for product, Wolverine brought in Tellason, Filson, Tanner Goods—along with some of our vintage goods—to beef up the overall offering and make the space feel unique. And we're still looking for some brands to round out the mix, so folks can expect to see some great new goods regularly.

 
And what vintage items would you mix with a pair of Wolverines?

The boots are timeless, so you really can't go wrong. Every guy needs a decent denim trucker jacket and a couple hefty tweeds. Mix it all up. Things get a bit more interesting when you start mixing patterns, textiles and texture. Just avoid going too nuts with vintage head to toe. Break it up with something modern to keep yourself from looking like an old-time guy.

 

Published on

September 6, 2012

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