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Four Brands to Know

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Huckberry is something of a modern general store, carrying everything from clothes and accessories to grooming products and items for your home. And they pair those buyable goods with a blog that helps tell the stories behind the brands they work with. In short, it's a great resource whether you're buying for yourself or shopping for a well-considered gift. Every week, the site refreshes with a fresh batch of brands and goods which are available at insiders' prices. We asked co-founder Andy Forch for the four brands every guy should be paying attention to right now.

Juniper Ridge

"Juniper Ridge brings the mountains into your home with their line of soaps, sprays and teas that use natural ingredients collected in the wilderness and leaves you feeling like you just high-fived a Redwood. We recently had the good folks behind the brand over for lunch and they gave us a sneak peek of their 2013 line-up. They're going to extend their reach into grooming and home goods, and that's just the tip of the iceberg."

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"The Goruck Challenge, a "guided tour" of various cities that spans 15-20 miles and 12+ hours, where fallen trees masquerade as team building exercises, started as a way to field test Goruck's military-grade backpacks, but it has become a cult brand in its own right. If you think you have the mettle to be Goruck Tough, we're running a bag and Challenge gift package on Huckberry that's a great introduction to the brand."

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Good Acre

"Whether our neighbors at Taylor Stitch are releasing a new shirt style or launching an entirely new brand, they only seem to enter a hand with pocket aces. Their latest project, Good Acre, which they launched with fellow Northern Californian and industry vet Aaron Mutscheller, is just the latest notch in their belt."

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"Bellroy wallets are engineered with the same care and precision you'd expect to find in a high-end sports car, and are a death knell for those bulging Costanza wallets so many of us lug around. The guys behind Bellroy have years of experience designing for brands like Rip Curl and running the bag blog Carryology, and we expect big things from them in 2013."

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These and more available now at Huckberry »

Published on

December 10, 2012

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