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The Cuff Shop

Over the last year, Two Inch Cuffs has established itself as a lifestyle and culture catalog where superior quality goods were exhibited in artfully produced fashion spreads online. Today, the site's taking the next step in its evolution: launching The Cuff Shop, where many of the brands featured in previous catalogs can now be purchased, including limited-edition collaborations made just for Two Inch Cuffs. We talked shop with founder Ruben Hughes just before the site went live.

What was the game plan
for establishing The Cuff Shop?

We decided last August to delve into e-commerce, and plenty of research went into how we wanted to run a shop and what we wanted it to stand for. We decided The Cuff Shop should continue the principles that have guided us thus far, so the items we stock definitely emulate traditional Americana. We handpicked products of superior quality that fit this aesthetic: things we wear day-in and day-out.

What brands did you gravitate towards
for the store?

Since day one, we've really respected the time and effort that brands like Fischer, Farm Tactics and Hamilton 1883 have put into their products. Fischer has a thoughtful and modern aesthetic that is designed for layering and complementing the wearer's existing wardrobe. I love Farm Tactics' use of native materials. And Hamilton 1883 continues the legacy of one of America's most renowned shirting companies. We appreciate all their contributions to keeping American heritage alive.

Head-to-toe: pick out your ideal outfit
from the shop.

We're sort of obsessed with mixing indigo and gray—two colors that pop up a lot in workwear inspired clothing. An exclusive scarf by Metsa ($85), a chambray shirt by Fischer ($150), a web belt by Archival Clothing ($28), slim selvedge jeans by Ruell & Ray ($340), some grey chukkas by Prajaa ($185) and a leather bracelet by Truman Handcrafted ($30).


Published on

March 1, 2012

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