You already know the ins and outs of caring for your dress shoes—whether they're suede or leather. But what about your sneakers? Enter Jason Markk. This brand of footwear care products has sneakerheads in mind, and does the trick on anything from basketball sneakers like Jordans to higher-end kicks from labels like Common Projects. The simple solution doesn't contain harsh chemicals or abrasives—and claims to be 98.3% natural. It does half the job of loosening dirt and grime, while a wood block brush takes care of the rest. Just put some elbow grease into the synthetic bristle brush and make those midsoles white again. Although, for premium materials like nubuck and suede, they recommend upgrading to a premium hog brush.
Sneaker cleaning kit, $16 by Jason Markk