The pattern has been the same for years when it comes to new collections: Tease the release with a high-concept, beautifully-shot look book, then make the product available in select stores. For guys who take inspiration from well-dressed men on social platforms like Tumblr, it can also be a problem tracking down certain pieces you think look especially cool. Hoping to bridge the gap between both of these worlds, recently-launched site Knowwear combines well-styled outfits with an easily-shoppable format. Each day delivers a new look, and every piece is linked to where you can buy it online. The site then makes a little profit off of the sales. Is this the way companies will want to reach consumers in the future? Perhaps. It'll certainly be interesting to see where this type of business model leads us in the months and years ahead.
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