In less than a year, Wittmore has established itself as a place where heritage brands mingle with streetwear influences and up-and-coming labels. Of course, it's only been a digital destination, until now. Today marks the opening of Wittmore's handsomely outfitted pop-up shop in Los Angeles.
Limited-edition pocket squares
by General Knot & Co. (In-store)
Like a true physical manifestation of the Wittmore brand, the shop's look is as graphic and geometric as their website. The walls are covered in descending rows of Pantone color squares, the ceiling lined with white beams. And the racks? Decked out in colorful summer essentials along with some limited edition pieces you'll only find in the shop from such brands as General Knot & Co., Victory Press and Sunpocket sunglasses.
Swim trunks, $165 by Isaora; Limited-edition five panel hats by Victory Press (In-store)
The shop is located along the 3rd Street corridor in West Hollywood (just a few doors down from Douglas Fir, South Willard and Son of a Gun). Which brings us to the location's official name. Dubbed "Concept 8366 1/2" (after the shop's address) it was created in conjunction with Sam Ben-Avraham's Liberty Fairs trade show and will showcase a revolving lineup of new designers and brands. And this sure makes for a good start.