Start It Up

Bombas Socks

Randy Goldberg has done tours of duty at the helm of UrbanDaddy and is Michael Williams' co-conspirator in the Pop-Up Flea, so it's safe to say he knows a thing or to about the modern man's wants and needs. That's why we were interested to hear what he had to say about his newest venture, Bombas Socks. An already-successful crowdsourced sock company, they're aiming to not only revolutionize the design, but have a charitable arm that donates socks to the needy. Because surprisingly, they're one of the most-needed donations according to the Salvation Army. Bombas separates itself from the pack with its innovative design attributes like "Stay Up" technology, made so the socks never slip down—or off—your feet. We caught up with Goldberg to find out what all the buzz was about.

You linked up with Gold Toe veteran Steve Lowenthal during product research. What are some of the things that set Bombas apart from the rest?

Having Steve in our corner has proved invaluable for making technological innovations, getting the most out of our factory and mostly just helping to build the best athletic sock on the market from the ground up. He is a "sockspert." No other word for it.

Why do you think most people underestimate the importance of socks?

Socks were hidden garments for so long, far down the list of fashion and function clothing. But once you start to care about wearing quality things ... and you get a nice pair of shoes ... and your pants start to look better, eventually you will look at your socks and you will know you need something that stands up to all of those other well made items you're wearing.

How did you guys figure out the "Stay Up" technology?

It was born out of a Goldilocks problem we always had with socks. Some socks would give too much slack, sliding down in your shoe and bunching up. Others were so tight that it looked like you were still wearing them when you took them off. We tested hundreds of tension levels so they would stay up, wouldn't slide down and weren't too constricting. It's all about the little things with socks.

Explain how the partnership with Hannah's socks works.

Hannah's sole mission is to distribute socks to homeless shelters throughout the US. It's a great organization and we're proud to have them as a partner. For every sock we sell, we'll be donating a pair to Hannah's to distribute. They have a goal of handing out 225,000 pairs of socks this year. We're going to do everything we can to help them reach that number.


Back the Project

Pledge $24 and receive your choice of any three pairs of socks (and three will be donated to those in need).

(End Date: Friday, September 6th at 11:59 pm PST)


Published on

August 7, 2013

Written by