Gustin

We were hopeful that this new concept for fashion retail would resonate with people, so that was an awesome response to get. We weren't so scared about fulfilling the demand, because we've been in this industry for 8 years. We know what we're doing, we've done production runs. We were actually excited that people felt the same way we did about retail and were hungry for an alternative.

We promised all the rewards would be shipped out in April and May. Based on that, we've shipped out about 3,500-5,000 so far. We're wrapping up the last 1,500 pairs right now.

We didn't really have to adjust. Our model is such that it scales up really well, which is why we came up with this plan. One thing we did on Kickstarter that we continue to do on our own crowd-funding platform is be transparent about how much availability we have of each fabric and when we can deliver it. We never get ourselves into a situation where we're like "oh crap, we sold ten times what we expected!" We set realistic expectations for our customers from day one, and we can usually hit those goals.

It's the first fully crowd-funded men's fashion brand. Everything runs on a similar model: We design items, put them out and when a certain number of people buy them, we charge them and put everything into production. We've had 45 successfully-funded campaigns so far ... it's pretty cool.

Right now, we're looking at about 4-6 weeks. As we continue to grease the wheels, we'll get it closer to 2-4.

Our goal was to start with denim, but really we're building an entire menswear collection. We've already added belts and wallets, now button-downs are next.

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