The thing about athletic shorts is that you rarely find a pair that you could wear outside the gym. While plenty of brands like Nike and New Balance have succeeded in balancing form and function when it comes to footwear, there's a visible gap in the market for athletic apparel that looks as a good as it performs. While women have it easy with the proliferation of yoga pants and athletic leggings as acceptable casual wear, guys would get laughed off the sidewalk for attempting to get errands done in a pair of slinky running shorts or compression pants. Olivers aims to change that with their smart shorts made from a water-repellent nylon and spandex fabric. The style-conscious design and comfortable fit is due in large part because Michael Maher, one of the guys behind Taylor Stitch, is one of Oliver's co-founders. He gave us the run down on the revolution that the new brand is trying to build.
The biggest problems we found are that they fit poorly, they're overly baggy and they are generally too flashy. As for the lack of pockets, you'd never find me wearing an arm band for my music and it's nice to have somewhere to throw a key when I go for a run so I can get back into my house. Maybe a few bucks to stop and grab some groceries is a good thing too.
They should fit closer to the body. The 4-way-stretch fabric in our shorts allows us to ensure a proper fit while still giving the wearer uninhibited full range of motion.
I would say it depends on how hard you are sweating it out. I am sure you could get away with a few solid wears before having to throw these in the wash.
We chose a nylon/spandex blend. It has a water repellent treatment on it too. We wanted you to be able to go for a run in them and still be able to hop in the water too.
We haven't had a lot of time to think about that. We've thrown some ideas of new products out. Maybe adding a new color of the short. There are a few guys that are asking for a longer inseam version, so we've got a lot of options.