The Start-Up Selling Quality Goods
for Just $3

It's the quality of Whole Foods, the simplicity of Apple and the prices of Ikea. A new San Francisco start-up is selling unbranded household and pantry staples—all for a flat fee of $3 per item. Dubbed Brandless, the idea is that younger consumers care more about quality and ease than they do about traditional branding.

It's definitely piqued our interest. We're used to buying fair trade coffee, cold-pressed coconut oil and organic peanut powder for smoothies but not for a mere three bucks. Rather than a prominent brand logo on the packaging, each product's name and "values" are listed right on the front—"Crushed Pepper & Truffle Oil Popcorn. Organic. 100% Whole Grain. No Artificial Colors or Flavors." Load up your cart and have it shipped to you in two to four days for just a $9 flat rate. Herewith a sampling of what we've got in our carts.


Get $3 flat-rate shipping on your first order with code HELLO3