July
19
2010
Style At Large
Menswear veteran and Valet's Editor at Large, Michael Macko, presents an insider's take on what's new and noteworthy in the world of style.
 

Hanging At Saturdays Surf

There have been a lot of studies about the amount of time the average male consumer will remain in a store. They're often commissioned by retailers that would love to know the secret behind Saturdays Surf. People come by everyday simply to soak up the cool—you buy a coffee, hang out on the back deck on the benches or just talk to who's ever working about the shop's new products, the latest wave conditions or the YouTube video, blog or bike of the moment. Models, musicians, skateboarders, surfers (sometimes all the same person), they're all here.

Saturdays Surf
31 Crosby St., NY
212.966.7875

Saturdays opened last August on Crosby Street in New York City. In one of the few still unnamed neighborhoods of downtown Manhattan, it straddles the borders of Soho and Nolita which is actually perfect because it also teeters on what it is—part surf shop, part coffee bar, part club house.

It's no surprise then, that Saturdays Surf has become such a popular destination and booming brand. They recently just launched the shop's eponymous line of clothes in their store as well select Bloomingdales and an e-commerce site is launching next month in time for their first anniversary, meanwhile the Saturdays Surf Blog is a must-view. A mix of interviews, photos and surf videos, it's one of the most swiped blogs around. I stopped by shop to chat with the shop's founders—Josh Rosen, Colin Tunstall and Morgan Collett—about the store and their style. We even got them to model their favorite pieces.

 

Q&A: The Guys

 
Josh

"Oliver" shirt by Saturdays Surf in white and blue stripe, $148; khaki shorts by Riviera Club, $110; red Vans, $50

Life before Saturdays Surf?

Working at J.Lindeberg, Nudie and G-Star as a sales rep.

 
As part of the Saturdays Surf troika, what do you bring to the table?

Most issues are handled as a group around here, but I like to use my hands as much as possible to take care of business.

 
What's your filter for Saturdays Surf—be it product, staff, the blog, etc.?

We do our best to create for ourselves and hope other people enjoy it. We hire people we like and trust. Events are free form and always fun. We see it as an opportunity to eat and drink, chat about the waves and meet some new people.

 
Describe your personal style.

Seattle in the 90's meets 70's Peruvian country club.

 
Who would play you in "Saturdays Surf: The Movie"?
Marcello Mastroianni.
 
Colin

"Oliver" shirt by Saturdays Surf in blue chambray, $148; "Log Cabin" board shorts by Saturdays Surf, $88; Spring Court sneakers, $75

Life before Saturdays Surf?

Freelance art director.

 
As part of the Saturdays Surf troika, what do you bring to the table?

Creative direction and brand focus. Living in and being influenced by New York. Trying to present our lifestyle and our vision on surfing.

 
What's your filter for Saturdays Surf—be it product, staff, the blog, etc.?

Anything design or image related that keeps a certain rhythm to the blog. We're inspired by so many things.

 
Describe your personal style.

Maximalist vs. minimalist.

 
Who would play you in "Saturdays Surf: The Movie"?
Christopher Walken or Jimmy Smits.
 
Morgan

"Voodoo" pocket T-shirt by Saturdays Surf, $64; "Duke" shorts by Saturdays Surf, $130; blue Vans, $50

Life before Saturdays Surf?

ACNE Sales manager for North America.

 
As part of the Saturdays Surf troika, what do you bring to the table?

We all work pretty closely as a collective. I try my best to manage all aspect of our business. Finances, buying, production, wholesale, press. Things of that nature, which I guess is something along the lines of a CEO's role.

 
What's your filter for Saturdays Surf—be it product, staff, the blog, etc.?

I would say my filter is focused on product. Does it fit our private label and feel for the shop?

 
Describe your personal style.

My personal style would be defined as dedicated classic. White T-shirts, canvas shoes and clean khakis or some nice raw denim.

 
Who would play you in "Saturdays Surf: The Movie"?
Bill Murray in "Life Aquatic."
 

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