There have been a lot of studies about the amount of time the average male consumer will remain in a store. They're often commissioned by retailers that would love to know the secret behind Saturdays Surf. People come by everyday simply to soak up the cool—you buy a coffee, hang out on the back deck on the benches or just talk to who's ever working about the shop's new products, the latest wave conditions or the YouTube video, blog or bike of the moment. Models, musicians, skateboarders, surfers (sometimes all the same person), they're all here.
Saturdays opened last August on Crosby Street in New York City. In one of the few still unnamed neighborhoods of downtown Manhattan, it straddles the borders of Soho and Nolita which is actually perfect because it also teeters on what it is—part surf shop, part coffee bar, part club house.
It's no surprise then, that Saturdays Surf has become such a popular destination and booming brand. They recently just launched the shop's eponymous line of clothes in their store as well select Bloomingdales and an e-commerce site is launching next month in time for their first anniversary, meanwhile the Saturdays Surf Blog is a must-view. A mix of interviews, photos and surf videos, it's one of the most swiped blogs around. I stopped by shop to chat with the shop's founders—Josh Rosen, Colin Tunstall and Morgan Collett—about the store and their style. We even got them to model their favorite pieces.
"Oliver" shirt by Saturdays Surf in white and blue stripe, $148; khaki shorts by Riviera Club, $110; red Vans, $50
Working at J.Lindeberg, Nudie and G-Star as a sales rep.
Most issues are handled as a group around here, but I like to use my hands as much as possible to take care of business.
We do our best to create for ourselves and hope other people enjoy it. We hire people we like and trust. Events are free form and always fun. We see it as an opportunity to eat and drink, chat about the waves and meet some new people.
Seattle in the 90's meets 70's Peruvian country club.
"Oliver" shirt by Saturdays Surf in blue chambray, $148; "Log Cabin" board shorts by Saturdays Surf, $88; Spring Court sneakers, $75
Freelance art director.
Creative direction and brand focus. Living in and being influenced by New York. Trying to present our lifestyle and our vision on surfing.
Anything design or image related that keeps a certain rhythm to the blog. We're inspired by so many things.
Maximalist vs. minimalist.
"Voodoo" pocket T-shirt by Saturdays Surf, $64; "Duke" shorts by Saturdays Surf, $130; blue Vans, $50
ACNE Sales manager for North America.
We all work pretty closely as a collective. I try my best to manage all aspect of our business. Finances, buying, production, wholesale, press. Things of that nature, which I guess is something along the lines of a CEO's role.
I would say my filter is focused on product. Does it fit our private label and feel for the shop?
My personal style would be defined as dedicated classic. White T-shirts, canvas shoes and clean khakis or some nice raw denim.