Theoretical

Shopping

Theory just revamped their web site to include e-commerce and to commemorate the relaunch, they invited stylists and industry insiders like V magazine's Jay Massacret and stylist-designer Ben Stubbington to create looks from the spring collection. It's a fitting idea, as Theory has always been a somewhat secret favorite among the style set. Known for their luxe basics and perfected fit, they're the kind of clothes that make you look put together at the office and then later, when you're out having drinks, like you're not dressed for work. The spring collection is a mix of light layers and washed cottons with the simplicity and longevity that make for instant classics.

• Theory launched in 1997.

Cotton cardigan, $325
Tissue-weight shirt, $225
Jeans, $198

Shawl-collar sweatshirt, $165; chambray shirt, $195; slim-fit khakis, $195

Linen cardigan, $195; plaid shirt, $225; micro-pattern pants, $195

Cotton suit, $650; cardigan, $195; shirt, $245; silk tie, $98