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Don Draper (played by Jon Hamm)

"I feel that the clothes do reflect the man wearing them. With Don, he's a very strong, masculine guy who doesn't give up a lot of information about himself. So we keep him in somber, serious tones. He wears some brown, but it's usually gray, which was the traditional business suit color. It's a delicate balance. He's slightly conservative—he'll always have his hat on when he's leaving—but the cuts of his suits give him a modern look. And he also wears a French cuff shirt with a spread collar which I love. It's classic, but with the cufflinks and tie, there's a little pizzazz which makes sense for someone in a creative field."