Debuting this week at Steven Alan Annex in New York and American Rag in Los Angeles, American Viceroy, a new line of cotton shirts and pants inspired by pajamas. Imagine an ultra soft woven shirt, sans the stiff collar or sleeve cuffs, with slightly oversized buttons and a patch pocket. Casual, idiosyncratic and a tad preppy, the pieces are more Wes Anderson than Hugh Hefner. "Yeah, Hefner is the antithesis of what we're doing," says Jerry James, who co-designs the line with David Dewese—both native Texans who run the American-made label's operation (including production) out of Fort Worth. "Growing up, I remember not wanting to change out of my pajamas, they were worn and slightly out-grown, but I felt like a million bucks." And now you won't have to.
Was this a good piece?
When a piece goes live on Valet, RSS delivers it to you.
We know you're busy. Subscribe to a weekly rundown of the best from Valet.
Want to know what we're up to or when a new piece is posted?
Add a drop of our style to your page.