Perhaps the title should be eclectic feel. The Black Buoy, a new e-commerce site (for Max & Suzanne and New York design collective LOLA) is a multifarious mix of washed graphic T-shirts, curated vintage pieces and a kooky assortment of such found items as wooden nickels, nudie playing cards and decade's old matchboxes. The result is like bringing JJJJound to life. The store, which takes its name from a landmark dive bar on Sag Harbor's Main Street, hopes to keep adding pieces and grow into a full lifestyle emporium. And if you're wondering what this Wes Anderson-esque aesthetic might look like in person, look for the Hamptons-based brick and mortar pop-up shop this summer.

LOLA Walt Whitman T-shirt, $60; Christian Dior tie, $45; Max & Suzanne jacket, $595; Vintage matchbooks, $5 each