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ASOS, the decade-old British web store has just opened an official US site. What started out as a small site dubbed "As Seen on Stars" (the goal being to offer items favored by guys like David Beckham) has grown into a serious retailer that now offers a wide variety of brands from Barbour and Hackett to Levi's Vintage Clothing and Gant Rugger.  But what we've always appreciated about ASOS was their impressively affordable in-house label, stocked with quality staples that have been updated for today. Like the slimmed down trench, bib-front shirt or rugged brogues you see here. To make shopping easier on Americans, they've converted all the sizing and measurements and for the time being, the site's offering free shipping and returns.

  • ASOS launched its private men's label in 2007.

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