The latest blogger to be bit by the retail bug? Make that three—Lawrence Schlossman of Sartorially Inclined, Jeremy Kirkland of Start With Typewriters and Jon Moy of Getting Beat Like You Stole Something. In New York for market week last winter, the men joked about starting a store stocked with the brands they loved writing about. What began as fodder over beers, turned into a business. The e-shop, Run of the Mill, opens today with an exclusive range by designer Mark McNairy. "We're all McNairy fans based on the simple fact that he can truly put his own personal stamp on classic menswear," says Kirkland. But they realize the stuff ain't cheap. "In any well edited wardrobe the idea of quality over quantity reins supreme," says Schlossman. "With Mark's clothes, as with many of his peers, you do pay a premium for domestically manufactured clothing and shoes that are bench-made in England." This fall, the shop is collaborating with another cult brand, Monitaly. One day, says Moy, they'd love to work with Michael Bastian. "And we really need to return Christian Audigier's email," Schlossman counters. Zing!