$24 to $199, available at Tommy, 375 Bleecker St., NYC
If you saw Tommy Hilfiger's recent 25th anniversary collection, you know that the man is returning to his roots in classic American prep. But you may've also noticed that the limited edition collection was priced for preps with family money. Which is why we were intrigued by the brand's new label, simply dubbed Tommy. The new concept skews towards younger customers, the ones that are looking for classic pieces with eclectic twists. Like Rugby, it's for the kind of guys with style on their mind but not a lot of cash in their wallets. Look for trim blazers and destroyed denim alongside camo accessories and neon-trimmed sweaters. All of which can be found at the label's new Greenwich Village shop under a chandelier made from bike frames. And come this spring, the line will arrive at other shops around the country and online at Tommy.com.