It's one of the most durable materials we wear. It's made to take a beating and that kind of durability will often cost you. But when chosen carefully and maintained properly, leather can be an investment that will pay off for a lifetime.
That being said, nothing damages leather quite like water—it saps the suppleness from the skin and dries out the natural fibers, resulting in staining, stretching and cracking if not treated. Thankfully, a few simple steps will prevent moisture from permeating and eventually ruining your leather. But we should start by getting one thing straight: Waterproofing is something of a misnomer. You see, no matter what you put on your leather, it will never be fully waterproof. Water resistant is more like it. Protected, but not impervious to the elements.