A decade ago, "LA style" might've been considered an oxymoron, but these days, brands are standing out in the jaded fashion biz for being quintessentially Californian. There's a relaxed, confident swagger to the look, allowing the wearer to embody "effortless cool" without taking himself too seriously. Inspired by that easy Southern California comfort, we've rounded up some casual pieces from a few of our favorite west coast brands and designed a pair of New Balance 990s in complementary coastal colors. The American made shoes are fully customizable and individually crafted and delivered to you in about a week.
Custom US-made
New Balance 990v1,
$219.95
CWST baseball
shirt, $196
John Elliott + Co.
jeans, $275
Apolis archive
jacket, $228
Garrett Leight sunglasses, $315
Weiss Watch Co.
field watch, $1,250
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