Sept
24
2014
By
of Valet.

West
Coast
Style

A decade ago, "LA style" might've been considered an oxymoron, but these days, brands are standing out in the jaded fashion biz for being quintessentially Californian. There's a relaxed, confident swagger to the look, allowing the wearer to embody "effortless cool" without taking himself too seriously. Inspired by that easy Southern California comfort, we've rounded up some casual pieces from a few of our favorite west coast brands and designed a pair of New Balance 990s in complementary coastal colors. The American made shoes are fully customizable and individually crafted and delivered to you in about a week.

 
 

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