In this month's Esquire, Stephen Marche examines the use, or rather over use, of the word 'bro' by a generation of American men. "The use of the word bro is reaching epidemic levels," he writes. "Subject to intense semantic distortion and fluctuation, the word bro is slippery, but one feature of its use and abuse remains constant: the underlying contempt for male friendship it implies." He goes on to explore the ways male friendships are portrayed in media and how that effects the ways in which we treat one another. It's an interesting and well-researched theory but it's definitely something of a downer, brah.