You may've already heard of Eidos. Even before images of the clothes were released, the younger, approachable and affordable little brother line from the Isaia sartorial empire was making waves and blowing up the blogosphere. Helmed by a young guy who used to work for Michael Bastian and Rugby, the line mixes modern sportswear and classic Italian tailoring with a subtle touch sprezzatura and a focus on quality. To celebrate the debut Spring collection, the brand launched a micro-site featuring a dreamy photo story shot by Glenn Allsop in (where else?) Rome. The inspiring shots show off the easy-going textures, handsome fits and rakish rough-in-all-the-right-places style that's catapulted the brand-new label to instant cult status. It's no wonder GQ has taken note recently too.