"Today's average male has no clue about the fine art of the traditional wet shave that their grandfathers and some of their fathers used to take part in," writes Brett McKay of The Art of Manliness. "Instead, they're only accustomed to the cheap and disposable shaving products that companies market." He goes on to explain the benefits of an old fashioned wet shave—cheaper, consistent and more environmentally friendly—and then tackles the tools you'll need. The most important part, of course, is the technique, which he explains in detail.