"From a bar's-width away, the changes won't leap out," writes Barry Newman in the Wall Street Journal. "The letters will stay white-on-black, just be crisper ... Jack will have less to say now." After 145 years, and a few previous refinements, Jack Daniels is freshening up their label. The Journal looks back at the distillery and the town of Lynchburg, Tennessee, which has grown up considerably from the sleepy town of 361 residents when they first started bottling the sour mash whiskey.

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