Palmer West

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• Palmer West
•  
• Co-founder of Aether

I took one look at an ICON truck and felt like a three year old who just discovered ice cream for the first time. I went weak in the knees, reached out and touched this beauty, and uttered the words "I want one." My first encounter was an awakening of sorts. It's the perfect blend of gorgeous engineering and design with a shameless love for all things anvil tough. Thank you ICON, you reminded me what it is like to be a boy again. Now if only this boy had 150 grand to buy his new ride...

Starting at $96,000, by ICON

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Stock your ride with stylish, hard-wearing gear.