Title
Swiss watchmaker IWC Schaffhausen's new tactics for selling $35,000 watches.

Current Affairs:
A President's Weekend Wear

Photo: The Washington Post

Robin Givhan dissects Obama's style, after the mom jeans he wore and defended erupted into an orange level threat to his coolness. She looks back at the casual style of past presidents as only she can. "For a president who has prided himself on his forward-looking philosophy, on his embrace of the new, on his youthful vitality ... those sad-sack, grandpa jeans were off message."

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