The Ivy Prodigy
The 16-year-old style blogger.

Billy Reid

The Moment catches up with Southern gent Billy Reid and asks the Alabama-based designer some questions about the fashion industry, rules for dressing and the recent resurgence of American heritage brands. When asked about the concept behind the Billy Reid brand he answers simply and honestly.

I design things I want to wear and that fit into my likes and dislikes and my life. I like natural things, so we use no synthetics throughout the collection.

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Simon Spurr
Hard-hitting questions for the British-born designer.