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Meet the Hilfigers

WWD reports on the ad campaign of Tommy Hilfigers fall collection of preppy, all-American staples. Shot by Craig McDean and dubbed, "The Ultimate Tailgate," it includes a fictional upper crust family enjoying a lazy game day in the grass. Mom and Dad both have Bloody Marys in hand, children that won't speak to them, two dogs and world of problems neatly tucked away behind the tweed, camel and cashmere. Some of the characters will be posting (music and literary recommendations) online. We're looking forward to hearing what one son, Noah, has to say. Here's how he's described:

Noah Hilfiger is easy on the eyes. Hard on cars. Moving violations everywhere, from Boston to Baltimore—but still not a scratch on him.

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