Levi's latest ad campaign centers around workwear, so this might be considered a natural progression. The denim brand has teamed up with beloved outdoor supplier Filson. The range of men's bags and clothing will be sold at Levi's stores as well as online on both brand's websites starting next week. And this is just the beginning. The two brands have begun working on a collection for spring 2011.
The line includes iconic pieces from one brand's assortment reimagined in fabrics from the partner brand, such as a Levi's Trucker jacket fashioned from Filson's signature oil-finish tin cloth or the Filson Cruiser jacket in Levi's rigid denim.