Gant's All-American vintage inspired line, Rugger, launched their new web site today and while it does have some great additions like a look at the design studio's inspiration board and the storied brand's history, we really like the videos in the "Road Trip" section. To the soundtrack of our rock 'n roll friends US Royalty, the films showcase the breezy, laid back style that we've come to love about Rugger.

» Take a look

 

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