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The Swedish label launches online.

The Find:
Bohemian in a Sack Suit

Ivy Style celebrates its 200th post with a thoughtful and intriguing write up about a 1959 novel, Try For Elegance, by David Loovis. The characters were described as "white-collar Beats" and included Teena, "a commuter between Park Avenue and Greenwich Village," and Paul, "a bohemian in a Brooks Brothers suit." A little research unveiled that Loovis was actually a Brooks Brothers alum and the book is largely based on his time at the Madison Ave. flagship.

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Pierrepont Hicks S/S '10
Unabashedly Prep shoots the latest look book.