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Etiquette

How To
Pronounce Designer Names

Remember when you weren't sure if Ralph Lauren's name was pronounced like the girl's name or the Italian actress Sofia Loren?* Here's a cheat sheet of some labels from across the pond that aren't as easy as our own Thom Browne and Michael Kors.

* Answer: b.) Lauren, like the girl's name.
 
 
Alessandro Dell'Acqua: Ala-SAND-roe del-LA-kwa
 
Ann Demeulemeester: ann DEH-moo-lah-MEE-ster
 
Bottega Veneta: BO-teg-a VEN-eta
 
Burberry Prorsum: BUR-bur-ree proar-SOME
 
Comme des Garçons: Comb day gar-SON
 
Dior Homme: dee-OAR OM
 
Dolce & Gabbana: DOLE-chay and gab-BON-a
 
Dries Van Noten: DREEZE van KNOW-ten
 
DSquared2: DEE squared
 
Givenchy: Zshee-VON-she
 
Gucci: GOO-chi
 
Hedi Slimane: Eddy slim-MAHN
 
Hermès: AIR-mehz
 
  • The hipster travel emporium Flight 001 should be pronounced as "Flight One."
 
John Varvatos: John var-VAY-toes
 
Junya Watanabe: JUNE-ya Wah-TAH-nah-bay
 
Kris Van Assche: Chris van-ASH
 
Lanvin: lon-VAUN
 
Louis Vuitton: loo-E vo-WE-ton
 
Maison Martin Margiela: MAZE-on Mar-TIN mar-GEL-a
 
Moschino: mo-SKEEN-o
 
Raf Simons: rauph SEE-mon
 
Salvatore Ferragamo: Sal-va-TOH-reh Fair-a-GAH-moe
 
Veronique Branquinho: Ve-ro-NEEK BRANG-kee-no
 
Versace: ver-SAH-chay
 
Yohji Yamamoto: YO-jee ya-MA-moto
 
Yves Saint Laurent: EVE Sane-LOR-aunt
 
Zegna: ZANE-ya
 
 
 
 
 

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