We ask a lot of ourselves in the morning. Groggy and grumpy, we're supposed to turn this sleepy, smelly beast into a presentable gentleman for the day. But with the right techniques (and the right products), you can cut your routine down to just under 15 minutes, resulting in more time to sleep in. Here, Matthew Taylor Ruggieri, founder of the new online apothecary The Motley, offers his tips for making the most of your morning routine.