Tony Melillo is a menswear veteran with tours of duty at magazines and lines like Generra, as well as his own namesake menswear label. But ATM, the line of relaxed yet refined T-shirts launching at Barneys today, is the designer's most personal to date. "I live in T-shirts," he tells us. "It's my uniform, so I knew it would be something that I could obsess over to perfect the fit and feel." Here he walks us through the year long process of creating the perfect T-shirt, by the numbers.
T-shirts, from $68 at Barneys
"Branding became very important to me. I wanted it to feel a bit special, so there's a small fabric label, a stamped label and then a small monogram under the arm, where I actually have "ATM" tattooed on my arm."
The length of that V-neck shirt's body. A tad longer than the industry standard, for a more modern feel. While the body is slim, it's not clingy. "This is where I really spent time perfecting things. I call it relaxed elegance. As a designer, we should be able to adjust the sleeves or consider other small changes so that it's easy for a guy to throw this on and feel great and look good. My job is to do all the work in the background, like a tailor, so the finished product seems effortless."