{02.16.11} Products


"GTH" Jeans

We're not exactly clear on the provenance of the "go-to-hell" aesthetic—a look built around one piece in a bold primary color. But we're pretty sure its origins are wrapped in the WASPy, Kennedy-era of American sartorial history. And we're fairly certain that it never included denim. Until now. Of course, there's been colored denim before ('80s, anyone?) but these trim selvedge jeans are more prep than punk. Made by denim newcomer Industry of All Nations, they're made from 100% organic hand-loomed denim and colored using natural dyes. They come in a spectrum of GTH colors like red and yellow, but we're partial to the green, paired with a gingham shirt, a blazer and some Top-Siders come spring. After all, what else would you wear?

$165, at Mohawk General Store

  • The green color is produced from a natural dye derived from the nuts of a Chebulic Myrobalan tree mixed with true indigo.




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