There's no denying how impactful scent is on your memory. In fact, Duke University researchers found that the part of the brain that processes scents is indeed a key part of forming long-term memories. Perhaps that's why old school cologne is so appealing—it's nostalgia in a bottle. And the bonus is that most are classic scents that work on a range of guys (and cost a lot less than the new releases). Herewith, four fragrances that might've been off your radar, but are definitely worth a look.
A true barbershop smell (because this is actual stuff old school chop shops use), it's a potent mix of citrus and florals grounded with a hearty and woodsy musk. But beware: This is an old school aftershave, which means it's heavy on the alcohol.
$7, at Amazon
Before the viral videos, this buoy-shaped bottle was known as the quintessential American cologne. While the initial burst is a shock of cinnamon, sage and orange peel, it fades to a subtle musk with hints of cedar and vanilla.
$8, at Target
This lightweight fragrance by Christian Dior has a refined, grassy scent (thanks to the vetiver) mixed with earthy herbs like rosemary and basil. Grown up, though not stuffy, it's definitely a rich scent, but it's not overpowering. And even after five decades, it's still the number three selling cologne in France.
$42, at Amazon
Inspired by the Mediterranean islands, this fresh, sporty scent might've been played-out for some in their youth. But the clean, bergamot and jasmine-tinged cologne is a crowd pleaser.
$60, at Nordstrom