An Omega seamaster may be wrapped around the wrist of James Bond, but for enemies of Agent 007 of Her Majesty's Secret Service, the choice is Swatch. The Swiss watchmaker has just unveiled a 22-piece collection of timepieces, each paying tribute to a particular silver screen villain. From Octopussy's nuke-happy General Orlov to the evil newsman Elliot Carver of Tomorrow Never Dies, the watches showcase that while Bond's British cool remains unchanged, it's the bad guys that bring a quirky personality to each film.

From left: Baron Samedi, Live and Let Die, $60; Dominic Greene, Quantum of Solace, $115; Elliot Carver, Tomorrow Never Dies, $70; Max Zorin, A View to Kill, $230; General Orlov, Octopussy, $105; Odd Job, Goldfinger, $235; Georgi Koskov, The Living Daylight, $70. All available at Swatch.com.