Prime Day 2019 Primer
Everything you need to know (plus some of the best early deals)
It's like Christmas in July. Or rather, Black Friday. Today is Amazon's much-loved Prime Day—a shopping event so serious that it has quickly grown into two full days. That's right, 48 hours of special savings and deep discounts exclusive to Amazon Prime members. We'll be updating the site with the Valet. editor's favorite picks, but here's what you need to know to save big.
If you don't have a Prime membership (with its quick, free delivery and plenty of streaming options), today's the day to sign up. A full-year membership costs $119, but you can get a 30-day free trial to see if it's something that works for you.
FYI: You can share your Prime benefits with family at no additional cost.
Use the App
to Watch for Deals
If you want to make sure you don't miss a deal, download the Amazon app (you get a $10 Amazon credit the first time you sign-in and another $10 after your first in-app purchase). The "Watch a Deal" notification lets you know when a selected deal is about to start. In the top left app menu, just tap "Today's Deals", then the "Upcoming" tab. Find something that interests you and tap "Watch this Deal" to get notified when it starts.
There are Deals Outside of Amazon too
Since it's become such a big shopping day, other retailers are getting into the game and offering sales too. According to TechCrunch, 250 brands and stores will compete against Amazon during the 48-hour sale.Target is running Deal Days on July 15th and 16th, no membership required. Bonobos is offering 30% off site wide through the 16th with code FITSALE. And eBay's Summer Brand Outlet (through the 22nd) will have big discounts on popular brands (like up to 60% off Adidas and Ray-Bans, 40% off Bose items and other sales on such electronics as TVs and Apple AirPods).
Early Prime Day Deals
Some of the pre-sale deals that have been released include selections from last year's most popular Prime Day items, as well as best-sellers currently on Amazon. One of the most buzzed-about deals is the Fire TV Recast, a live viewing and recording box that works with a Fire TV device or TV antenna to bring you local channels at home and on the go (with no monthly subscription).
Fire TV Recast,
$229.99 / $129.99 by Amazon
13-inch MacBook Air,
$1,199 / $999 by Apple
6-Quart 7-in-1 programmable pressure cooker,
$99.99 / $59 by Instant Pot
Ultima Comfort memory foam queen mattress,
$329 / $263.20 by Zinus
Refurbished Ball multi-floor vacuum,
$249.99 / $149.99 by Dyson
NOTE: Items featured in this story are independently selected by the editorial team. Purchasing via our links may earn Valet. a portion of the sale, which helps fund our editorial mission.