J.Crew’s New Digs
Inside the brand’s men’s concept shop
I think we can officially say it: J.Crew is back, baby! After a stellar reception to Brendon Babenzien’s first collection as its new men’s creative director, the retailer has just opened a much-buzzed-about concept store in New York.
The store at 316 Bowery at Bleecker Street has been dubbed “Liquor Store 2.0”, but that might sell it short. The former bar was a tiny jewel box of a shop, but this multi-level 1,100-square-foot space offers a fuller range of what J.Crew is providing men in 2022.
Along with racks of Babenzien’s new collection, there is a selection of vintage pieces that will constantly be updated. The shop also boasts a handsome café that serves coffee from Urban Backyard and a seating area to encourage shoppers to stay a while and enjoy the reading nook or music from the record player.
The shop’s stylish and eclectic aesthetic aligns nicely with the brand’s current Neo-preppy vintage vibe. Warm woods, worn rugs and glazed tiles mix with midcentury light fixtures, along with vintage furniture and artwork (which shoppers can purchase right off the wall). The interior design was the work of Dream Awake, the design firm founded by Babenzien's wife, Estelle, who is also responsible for all of NOAH’s inviting stores as well. If you’ve ever wanted to dive head-first into a look book, this shop lets you do it. And if you want to leave with some pants or maybe a book or painting, just throw down your credit card.
Shopping for Fall
Inspired by an old catalog favorite, the new “Premium Weight Pocket Tee” is made from a heavyweight, open-ended 7.4-ounce knit cotton that's more durable than your average T-shirt and cut in a relaxed, '90s fit.
Relaxed pocket T-shirt,
$49.50 / $19.50 by J.Crew
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