Washed linen jacket, $595

What to Wear

Born in Louisiana and now based in Florence, Alabama, designer Billy Reid knows a thing or two about dressing for hot, humid conditions. We caught up with the southern gentleman for some pointers on looking good and dressing well, despite the sticky, steamy conditions of summer.

Growing up in South Louisiana, my father made me wear an undershirt anytime we were going some place nice. He was old school like that and he swore that it made you cooler. So, I've stuck with that and it definitely works for me.

A linen sport coat or a cotton poplin suit are both great, especially for afternoon heat. They're the kind of pieces that are expected to look a little rumpled and broken in. Like rolling up your shirt sleeves, you'll look and feel more relaxed.

Sometimes it's so hot out that it doesn't even matter. Certainly lighter colors usually help, even psychologically, but garment weight and all natural fabrics that breathe will make the biggest difference.