You've likely heard of Madewell before. It's often referred to as J.Crew's kid sister brand and is known for being younger, cooler and the place to get great denim. But it's not just for the girls anymore. After two years of rigorous research and development, the brand is expanding into menswear with its own denim-heavy collection. The pieces are impeccably produced using age-old techniques from quality materials. The perfectly-worn-in sweatshirt, for example, is made in Los Angeles from soft yet strong French terry, with a fit inspired by old-school athletic gear—meaning, it's roomy without feeling uncomfortably baggy. Here's what we're most excited to pull on.
In 2004, J.Crew's former CEO, Mickey Drexler, purchased the then-defunct Madewell brand, founded in 1937, which made workwear for men.