It seems that in the hierarchy of cool, glossy has ... lost a bit of its shine, so to speak. Matte finishes seem to be proliferating in the objects of desire of all tastemakers—cars, gadgets and now sunglasses. Cut the glare with these flat-finished frames, like Shauns Shade's matte Italian tortoise or Urban Outfitter's rubberized wayfarers, ideal for bright but slightly overcast winter days.
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