A man's personal male attendant, responsible for his clothes, appearance and manners.
A rack or stand to hang clothing. A box to store a man's wallet, watches and jewelry.
An online lifestyle publication focused on the latest and best in fashion, culture and gear for men.
Valet. is an independently-published lifestyle website delivering daily news on style, grooming and culture tailored especially for the 21st-century gentleman. Our audience of savvy early-adopters checks in each day for our informative yet entertaining stories, handsome layouts and approachable point-of-view. Service is the backbone of the site and each page is beautifully packaged with additional information, graphics and techniques. Consider us your concierge to a well-styled life.
October: The idea of a men's fashion blog is talked about over drinks.
November: The blog idea expands into a small style site featuring a "product of the day."
December: Plans change. Small site scrapped. A brainstorming session over dinner leads to a full-scale lifestyle site, complete with an encyclopedic sub-section of How-tos and Explainers.
January 16: The site, which is being developed for the modern gentleman, is aptly named Valet..
February 10: The Valet. offices are constructed and production schedules mapped out.
February 16: Design begins wireframing, while Editorial starts researching and gathering content.
March: With wireframes complete, design work begins on page comps for the look of the site.
April 5: Overall site design approved. The search for a logo starts while coding for the pages begins. Editorial content is now being written for the newly named "Handbook" section.
April 13: Logo designs are narrowed down to two. The final version is decided at 11:30 p.m. ET.
April 29: Splash page goes live at midnight. Press requests for interviews with subjects are sent out the following day.
May 3: Production of the site's pages begins.
June 20: The first round of features is completed for the launch.
June 29: Valet. goes live at 4:30 p.m. ET.