The Staff
of Valet.

Shaving Like It's 1949

  • Today
    15% off
    your purchase at
    Grant's with the code "valet".

Take a look at old photos of your grandfather. You're not likely to see him broken out or suffering from razor burn. Which might explain why those in the grooming game are looking to the past for the next big thing—which is a morning routine akin to that of the 1940s and '50s. Brands like Portland General Store and Art of Shaving are combining old school methods with modern skin care knowhow. That means shaving with a sturdy safety razor (in a travel kit like Hemingway would've packed) and soap applied with a boar bristle brush and finishing with a splash of aftershave. And since combs are coming back,  why not ensure your part stays put with Grant's pomade? Water-based, it washes out easily—unlike Grandpa's.

Boar bristle brush,
$26 by Semogue

Shaving kit,
$30 by In God We Trust

Aftershave, $12
by Portland
General Store

Shaving soap, $45
by Art of Shaving

Pomade, $22 by Grant's


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